Your job search is a marketing campaign (Part 2)

This month is the continuation of my article back from a few, such as finding a successful business is really just a personal marketing campaign.

For the record, the same marketing techniques that work to sell billions of dollars of products and services in TV, print and direct mail can also help.

All you have to do is look at the role of advertising you see with an eye toward its loan the best ideas for your> Search.

Here are three ways to do this and set up quickly by emulating successful marketing.

1) Define your Target Market

Smart marketing is not trying to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then create ads that are aimed directly at her.

Example: McDonald's wants to be the # 1 choice for children so that they are based advertising Happy Meals with target games based on popular movies. Result? Kid Toys TV seems, children molested, parents bring their children to McDonald's.

You can do the same for your work.

Define, in as much detail as possible the type of work you do and the company wants it for you. Then write your resumes and cover letters to address the target group. They speak the language and say what they want to hear. Leave everything else out.

The focus on a "target" This will immediately bring your claritySearch for the perfect job. It gives you an edge over 80% of job seekers to others who really have no concrete idea of what they seek.

2) Developing a USP

USP is a Unique Selling Proposition is the heart of all successful marketing. Any company that can not answer the question: "What I do not get you from the competition" is not on the market long.

FedEx ("When you absolutely, positivelyneed during the night "), Domino's Pizza (" Fresh, hot pizza delivered in 30 minutes, or cost ") and Avis (" We try harder ") all the company has built a billion dollars on a good USP.

For your USP, answer this simple question: "Why should not the other guy"

Simple, yes. Simple, no. But you are absolutely positively can not wait for employers committed to finding the unique value. You must do this, for it thought.

Avoid trivial statements like "I'm hard work andreliable. "This is not unique. (It could also describe a good hunting dog.)

Instead, focus on the unique combination of skills, knowledge and experience.

Example USP .. "With five years of experience are the help desk support 400 users across three sites I've seen and solved nearly every problem imaginable in college, I completed officer's training as an ROTC student and earning my MIS degree This gives me a wider range of technical management, and problem-solving astypical applicant. "

Here is a statement of fill-in-the-blank to complete. If you do, you have your USP -

"Because of my ________, ________ I can do better than typical applicants."

3) Contact the employer repeatedly

It 'an old saying in the advertisement you must contact prospects at least 7 times before you buy. Why? Mainly because people are busy, and slightly from the hundreds of marketing messages have distracted all day.

E 'in the sameTheir research work.

Employers are easily distracted by hundreds of resumes and may lose sight of you. O can not understand your true value for the first time in them. With the show reaching out and touching the employer at least 7 times (unless they tell you to go away), the following:

* You are persistent,

* You can manage the details

* It is very, very similar and want to work for them.

As a result, you get an advantage over otherCandidates can sit back and wait until the phone rings.

Caution: not on the employer seven days in a row (that is stalking) or send the same letter as follow-up seven times (that is lazy).

Instead, employers one more reason for you to rent with every e-mail, fax, letter or phone call. Examples: If you could share a new piece of market research or a proposal for a solution to a problem with it. Be creative and demonstrate that it can do the job with anyone.

Now goand make your fortune!

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