De-humanization of job search

Spend about 30 seconds (or less) review of the research advisory later, and certainly will not be meeting after the statements such as:

"A job search is nothing but a marketing campaign with you for the product."

"An effective job seeker's market now understands the power of the personal brand."

"A job seeker is a professional sales, a more nuanced way, the more effective the result."

As a careerProfessional who has been involved in creating this line of thought, I can probably nod in agreement with these sentiments.

Yes, the process of job search is definitely a selling process, and yes, there are essentially the "product" that is sold. So it's obvious that you place this product if you are out to present to potential employers.

So why, if they agree with these sentiments, so I shudder when I hear someoneexpress them?

Maybe it's because I can not stop thinking about cattle when I "hear the word" branding or trafficking in human beings, when I start looking for work as "products" are the high bidder at auction, a.

I know, call me sentimental. Maybe I'm a bleeding heart, after all. But although I am sure stale with the above statements, in theory, is the question that is often a bit 'to me.

Hearing. You can not play without a Program, is not it? And without doubt, job search, this game is played better implemented when the main aspects of a successful life of the sales cycle identified and to some extent.

But to leave things as they are and wash their hands of the discussion is missing a key element: the human factor.

Unlike cars for sale, or the latest pharmaceutical drug, in this case, the seller must play two roles: (1) as a sales representative. Who is selling (2) as the product. So ifJobseekers> we are not careful, or they are too good, either by product or commodity to the seller (or simply to give only to himself and sound like the newer brand of toothpaste), but in both cases, them at the end of a strange kind of brand awareness campaign that she has exhausted and discouraged, and often get caught are negligible. And it is human resource managers to ask if the moon is full and all the aliens landed.

Why? WhyPeople are not sewing. They are much more complex. And their audience is they are not run by people who are just looking for simple objects such companies to comply with an order for the improvement of the function. Sure, it can start when they are "sold" this way of advertising the position opening, but if the candidates before them, who do not necessarily want to be around at every opportunity, they believe they can build a relationship with you, the person .

In other words, theyare real people who want to talk with other real people. If you are not interested in the marks and personal products.

So what is a job seeker to do? "Sell" yourself? Yes Position yourself? Yes, but along the way, do not lose sight of the fact that at the end of this whole development strategy, it is a small group of people, other people, a need, but often equally important for them to fill each mixture to coexist day in a real big way. You are not buying a TV,after all.

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