Job Search Secret Weapon: Your personal brand

We know that the results of attraction marketing jobs. In a tight labor market, it is more important than ever to examine the candidates, their personal brand. The personal brand, presented by the candidates in the general content is generated in a non-intrusive, is itself a strategic way in front of recruiters. So just what personal branding?

First, here's what is not:

It is not a job or title or description of a laundryList of qualifications, awards and achievements.
It is not non-stop, to the effect of self-promotion.
It is certainly not to wear a fragrance "signature" or "mark" the binding power. These are tangible things, and thanks, and a brand is not just one thing - it's an idea.

A famous brand is much more than his familiar brand. Remember that Nike does not sell style and image, not just the shoes, and certainly the "rush". Successful branding associations recalled immediately tangible and intangible, Prompt consumers to choose the product over all others. Good branding conveys the expectation that must be provided.

Personal Branding is no different. The fact is that everyone has an individual brand. The bad news? Not everyone recognizes it yet.

Remember that if you do not actively build your brand, it's not as if it does not develop such a plan. It 's just that people believe this to you by the employees or the results of characterization are presented in a Google> Search. It could just as well in the design of the brand, which reflects better you are involved.

Personal branding should not be complicated. In fact, it is better to use a simpler-is-better mentality, and the result is not generic, cheese or superficial. This individual branding must be smooth and not greasy, either.

Think of it as an elevator pitch, but a person instead of a project. Make an honest personal inventory. Brain Storm by questionsas follows:

What is my proudest professional?

What I'm famous?
I'm the "Go To" person when it comes to a field or an object? If so, how and why?
How do I add real value and measurable?
How do I make others' lives better and easier?

Find a brand positioning that is unique to you. Using an analogy of large or slogan. Maybe you're the "Speech-Trainer to the stars" or "dog walker to dive" - whatever that is, they do so on their own and use this position to createTheir place in the market with a strong personal brand.

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